Riviera expands solo travel offering

The company has almost doubled its dedicated solo programme to meet snowballing demand

Riviera Travel has expanded the number of solo tours it is offering from eight to 14, following the programme’s launch last September.

The company will now be offering tours in Vietnam and Cambodia, Jerusalem, New York City, Lake Garda, Montenegro and Portugal.

“Ever since we launched our dedicated solo programme, interest has snowballed,” explains Will Sarson, product development solo traveller collection, ocean cruises & taste breaks. “The new programme has been on sale for two weeks and the numbers are already way up on our expectations.”

Sarson added that Riviera Travel’s solo programme was helping to develop an already growing market.

“Our tours are renowned for offering very good value,” he said. “We take our tried and tested itineraries and tweak them for the solo market. For instance, our Lake Garda tour. We use a different hotel that gives those travelling an apartment to themselves outside the main town. There are patios where they can enjoy a meal with other travellers and don’t have the stress of going out into a busy city at night.”

Earlier in the year Solus reported that Riviera Travel’s trade sales were up 60 per cent. In June, it was reported that the company was about to be sold for £250 million.